Success in the Digital Experience Economy Requires Connecting MX, UX, CX and EX

Abstract

In the �experience economy,� the memories, emotions and feelings that customers take away are ultimately what matters most. To succeed in the digital experience economy, organizations must intertwine strategies around four disciplines: multiexperience (MX), user experience (UX), customer experience (CX) and employee experience (EX). Accomplishing this feat will take time and the buy-in and involvement of key executives in marketing, sales, customer service, HR, operations and IT. (Note: Access to content may require you to provide an email address or other contact information.)