Outcome-Driven Innovation: JTBD Theory in Practice

Date

4/1/2018

Author

Anthony W. Ulwick

Abstract

Overview of the Outcome-Driven Innovation, (ODI) strategy, which is a strategy and innovation process that enables a company to create and market winning product and service offerings with a success rate that is 5-times the industry average.

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URI

http://hdl.handle.net/20.500.11941/1929_Outcome-Drive-Innovation

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