Hail to the Thief: Linguistic Agency Increases the Persuasive Power of Consumer Education Materials about Identity Theft

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Date

2015

Author

McGlone, Matthew S.
McGlynn, Joseph III
LeFebvre, Leah E.
McCallum, Nancy L.
Baryshevtsev, Maxim
Blackburn, Kathleen G.
Wartel, Max Aaron
Abbott, Alexandra

Abstract

This research explores the difference in persuasive impact between consumer education materials that employ agentic or nominalized descriptions of identity theft.

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URI

http://hdl.handle.net/20.500.11941/483_McGlone_identity_theft_consumer_education_2014

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